Build a brand that gets noticed (& PAID)
1:1 Coaching designed to take you from scattered to standout in Just six months!
If you’re tired of feeling like your brand is ‘just another one in the crowd,’ this framework is designed to change that.
In six months, we’ll take you from uncertain and inconsistent to a brand that stands out and attracts the right opportunities.
THE SIX-MONTH FRAMEWORK:
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Before we build, we need to define what makes your brand different. We’ll cover:
Your brand’s core values, mission, and positioning
Who your ideal audience is and what they actually need
The problem you solve and how to communicate it effectively
Setting clear brand and business goals to guide the strategy
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Your brand needs a strong, consistent voice. This month, we’ll focus on:
Crafting a compelling brand statement (who you are, what you do, and why it matters)
Defining key messaging pillars to ensure consistency across all platforms
Refining website copy, bios, and service descriptions to attract the right clients
Aligning your messaging with your long-term business goals
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Your brand isn’t just about looking good—it’s about being seen by the right people. We’ll work on:
Auditing your online presence and ensuring it reflects your brand strategy
Developing a content plan that builds trust and attracts ideal clients
Creating engagement strategies to connect with your audience effectively
Exploring strategic ways to increase brand recognition (guest content, collaborations, partnerships)
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A strong brand also needs a clear, sellable offer. We’ll focus on:
Packaging your services in a way that makes it easy for clients to say "yes"
Setting up pricing and positioning that reflect your expertise and value
Developing a simple, non-sleazy sales process that aligns with your brand
Testing and refining your offers based on real-world feedback
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Now that your brand is gaining traction, we’ll focus on expansion. This includes:
Leveraging content to position yourself as an authority in your space
Strengthening relationships with industry peers and collaborators
Exploring scalable strategies to expand your reach (events, workshops, partnerships)
Building a loyal audience or community that trusts your brand
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Your brand isn’t just about where you are today—it’s about where you’re going. In this final stage, we’ll:
Optimize and refine your brand strategy based on feedback and results
Create a long-term growth plan (scaling, new offers, sustainability)
Ensure brand consistency while allowing for evolution over time
Celebrate the progress and set your brand up for continued success
✨ Fortnightly 1:1 coaching sessions
✨ A fully customized brand strategy tailored to your business
✨ Messaging and positioning guidance
✨ Sales & offer refinement
✨ Access to resources, templates and strategic guidance.
✨ Accountability and your personal cheerleader 🙋🏼♀️
what’s included:
It’s TIME TO…
✔ Stop feeling stuck and start scaling your business
✔ Get clarity on what’s working, and what’s not
✔ Create a custom roadmap, tailored to your goals
✔ Refine your offers and inspire action
✔ Build an admired brand and the recognition you deserve
✔ Attract your ideal (higher-paying) clients with ease
✔ Free up mental space
✔ Be lit up by your work again
✔ Make more money and finally take that trip to Europe
Steff, Owner of Confetti Curves
“I literally have no words for how much I appreciate you! I am so grateful for all of your support and wisdom, while I have been a deer in the headlights trying to figure out what Confetti Curves can be and what the hell I am even doing. I love working together so much and hope we get to for years and years. ”
Shannon, Owner of Panoramic Fitness
“Michelle went above and beyond my expectations. Her creativity and positivity made what I thought would be a stressful process, really enjoyable! I always left our calls buzzing to put more energy into my business!”
NEXT STEPS:
How to Work Together:
Step 1: Fill out the Application
Step 2: Book in Strategy Session
Step 3: Kickoff & Transformation Begins
WHAT THE FAQ?
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WHAT THE FAQ? *
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This program is designed for service-based businesses and brands that are ready to refine their positioning, attract better clients, and build a strong, profitable brand presence.
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If you feel like your brand is blending in, struggling to attract the right audience, or you’re unsure how to position yourself effectively, this is for you. You should be willing to take action and implement the strategies we develop together.
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This service is open to owners of businesses of all sizes. Because this is 1:1 style coaching, each session is tailored specifically to you and your business, regardless of where you are on your journey. Meaning, you can get the guidance you want exactly when you need it.
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Expect to dedicate a few hours per month to coaching calls, implementation, and refining your brand strategy. This is designed to fit into your business without overwhelming you.
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During our time together I can review any marketing and design collateral and give suggestions for improvements. However, done-for-you design services are at an additional cost.
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Results come from implementation. If you follow the strategy, you’ll see shifts in your brand positioning, visibility, and overall business growth.
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No, this framework works for service-based businesses, agencies, and personal brands alike. If you offer a service and want to build a brand that stands out, this applies to you.
Hiya! I’m Michelle,
I’m on a mission to help more amazing, ambitious women let go of the overwhelm and become industry leaders they were always meant to be.
I’ve been where you are right now, feeling stuck going round and round on that hamster wheel but never making any real progress. I felt like I’d missed a beat, after all everyone else made it look so easy. I pleaded to every diety to tell me what this “ONE THING” was that would make everything click into place.
Here’s what I learned:
My biggest mistake was trying to figure it all out on my own. I couldn’t be objective.
It’s rarely one thing, most often it’s a handful of smaller things that need tweaking.
Like many, I had Frankenstein-ed and bootstrapped so much of my business in the early days that it was so misaligned, that it was scaring my dream clients away.
I needed a strategy AND for it to be broken down step-by-step to reduce overwhelm and burnout.
Over the past 15 years, I have worked with and guided global tech companies, Fifth Avenue fashion brands, soul-led start-ups, mompreneurs and market disruptors in aligning their brand, scaling their offering and growing their influence.
Michelle x
