5 questions to ask before choosing a graphic designer for your (re)branding project
Choosing a graphic designer is a big decision for your brand. Find out the 5 questions you must ask before hiring a graphic designer.
Rebrand vs refresh: what’s the difference? (and how to know what’s right for your business)
Rebrand or refresh? What’s the difference? And how do you know what’s right for you? Here are some key things to consider.
Brand guidelines: what to include and how to use them to create a strong, memorable brand
Wondering what to include in your brand guidelines? Find out the 3 key areas every brand guidelines doc should cover so you’re always on brand.
What is a brand strategy?
Ever feel like your marketing efforts are a bit ad hoc and reactive? Chances are you need to establish your brand strategy. Your brand strategy defines who you are, and in turn what you do.