https://michellemccarthy.com.au/blog daily 0.75 2024-10-29 https://michellemccarthy.com.au/blog/maintaining-brand-congruence-in-strategic-partnerships-why-its-essential-and-how-to-achieve-it monthly 0.5 2024-10-29 https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1730197694008-TK9U7RSCXU1TB4XPWWF0/Retaining-Brand-In-Business-Partnership.jpg Blog - Maintaining Brand Congruence in Strategic Partnerships: Why It’s Essential and How to Achieve It - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://michellemccarthy.com.au/blog/choosing-a-graphic-designer monthly 0.5 2022-02-04 https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1643957528555-SCMSGEHTKMW8UTSJYM70/Questions-to-ask-when-choosing-a-graphic-designer-studio-danu.jpg Blog - 5 questions to ask before choosing a graphic designer for your (re)branding project - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://michellemccarthy.com.au/blog/rebrand-or-refresh monthly 0.5 2022-01-17 https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/e56fb9dc-93f5-4c72-ae26-35e1a0c8b873/Miley_Cyrus_Rebrand_vs_Refresh_StudioDanu.png Blog - Rebrand vs refresh: what’s the difference? (and how to know what’s right for your business) - Make it stand out Miley Cyrus before and after her dramatic rebrand. https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/3de5fbfa-3e2e-4e47-9346-07d7d0fa14eb/Rebrand-vs-refresh--what%E2%80%99s-the-difference--%28and-how-to-know-what%E2%80%99s-right-for-your-business%29-_StudioDanu.jpg Blog - Rebrand vs refresh: what’s the difference? (and how to know what’s right for your business) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/85fe2fd6-8ef4-4358-be23-802c9b1d0b5c/BrandHeartWorkbook_Mockup_StudioDanu_Brand_Designer.png Blog - Rebrand vs refresh: what’s the difference? (and how to know what’s right for your business) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/2d0282b4-d23a-44c1-aa55-a83428704738/Emma_Watson_Brand_Refresh_Rebrand_StudioDanu.png Blog - Rebrand vs refresh: what’s the difference? (and how to know what’s right for your business) - Make it stand out Emma Watson before and after her ‘brand refresh’ – same same but different https://michellemccarthy.com.au/blog/what-should-brand-guidelines-include monthly 0.5 2021-11-15 https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/4af5a21b-6efe-4447-b14c-ae0264a828e6/TSC2-Flatlay-Mockup.jpg Blog - Brand guidelines: what to include and how to use them to create a strong, memorable brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1636959100170-0PPUV0KH7IZ0M3UNIP2G/example-brand-guidlines-Studio-Danu.jpg Blog - Brand guidelines: what to include and how to use them to create a strong, memorable brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://michellemccarthy.com.au/blog/how-to-create-a-brand-identity monthly 0.5 2021-11-15 https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/ea13b82b-c628-42f1-9a44-b012ed068bdc/Retro_Flame_Instagram_Feed_Building_A_Brand.png Blog - How to create a brand identity that’s perfectly aligned with your business - Make it stand out Example of Retro Flame’s Instagram Feed @retroflame https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/82bf7868-dc8a-4ad5-bc1a-30afc88c8a4c/X-Y-axis-marketing-and-branding-_-Seth-Godin-_StudioDanu.png Blog - How to create a brand identity that’s perfectly aligned with your business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1635917611903-RQ9NH30XMH0OR3C9FKWO/How+to+create+a+brand+identity+that%E2%80%99s+perfectly+aligned+with+your+business.jpg Blog - How to create a brand identity that’s perfectly aligned with your business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/bb3e0544-f264-4bac-b669-504909e4f335/Do_Influencers_need_a_brand-Studio_Danu.gif Blog - How to create a brand identity that’s perfectly aligned with your business https://michellemccarthy.com.au/blog/what-is-a-brand-strategy monthly 0.5 2021-03-22 https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1614667564562-XCFTC9INW5TFD2CIAYN8/Blog-what-is-a-brand-strategy-studio-danu-graphic-design-2.jpg Blog - What is a brand strategy? - Ever feel like your marketing efforts are a bit ad hoc and reactive? Are you and your team stressed out about which direction to go? Are the latest trends and bandwagons becoming a distraction? If you answered yes to any of the above, chances are you need to establish your brand strategy. Your brand strategy defines who you are, and in turn, what you do. In this post, we’ll define what brand strategy actually is, showcase a few examples of experience-led brands and give you some tips on getting started with your own brand strategy. https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1614663236790-4B4QXIHIW3378ZCBPZOX/julian-o-hayon-Bs-zngH79Ds-unsplash.jpg Blog - What is a brand strategy? - Apple Apple is the epitome of a strong brand. It has cultivated a value-driven persona that consumers want to align themselves with: innovation; creativity and imagination. Apple has built such a strong experience throughout all touchpoints, from their advertising right through to the user interface. This has undoubtedly helped carve out its place as the leader in the market. So much so that there are seen to be only two options: Apple or everyone else (Android). How did they do it? Apple (at a basic level) established its goals, “to create stellar products and the best possible value to our customers,” figured out who those customers were and created a unique and consistent brand that aligned its proposition to its customer’s values. https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1614663499819-OSBEWU9HWIHVDO9PUVKG/marjanblan-nJU_ZMaS3d4-unsplash.jpg Blog - What is a brand strategy? - McDonald’s Why does Mickey-D’s stand out among all other fast-food restaurants? Hint: it has nothing to do with the taste or quality of the food. Love them or hate them you can’t deny McDonald’s pull in the industry. Which, like Apple, is focused on building an unforgettable experience for its target market - kids. McDonald’s has aligned its brand experience with kids through its prize-led Happy Meals, Ronald McDonald character and in-restaurant play areas. More recently, McDonald’s has shifted its efforts to include healthier additions to happy meals in a bid to appeal to the parents, who are no doubt driven by their kids who want the experience. How did they do it? McDonald’s’ corporate mission is “to be our customers' favourite place and way to eat and drink.” The company also did a lot (billions of dollars worth) of research to understand their customers and human behaviour. They established how they wanted their customers to feel and created an empire around this core value to make it irresistible. https://michellemccarthy.com.au/blog/email-marketing-secrets monthly 0.5 2020-12-15 https://michellemccarthy.com.au/blog/how-to-rock-that-presentation monthly 0.5 2020-12-15 https://michellemccarthy.com.au/blog/inspiring-women monthly 0.5 2021-11-03 https://michellemccarthy.com.au/blog/why-do-i-need-a-graphic-designer monthly 0.5 2020-12-15 https://michellemccarthy.com.au/blog/category/Brand+Identity+%26+Design monthly 0.5 https://michellemccarthy.com.au/blog/tag/Visual+Language monthly 0.5 https://michellemccarthy.com.au/blog/tag/Submarks monthly 0.5 https://michellemccarthy.com.au/blog/tag/Growth monthly 0.5 https://michellemccarthy.com.au/blog/tag/Rebrand monthly 0.5 https://michellemccarthy.com.au/blog/tag/Brand+Refresh monthly 0.5 https://michellemccarthy.com.au/blog/tag/Partnerships monthly 0.5 https://michellemccarthy.com.au/blog/tag/Brand+Identity monthly 0.5 https://michellemccarthy.com.au/blog/tag/Branding monthly 0.5 https://michellemccarthy.com.au/blog/tag/Marketing monthly 0.5 https://michellemccarthy.com.au/blog/tag/Design monthly 0.5 https://michellemccarthy.com.au/blog/tag/Brand+Guidelines monthly 0.5 https://michellemccarthy.com.au/blog/tag/Mindset monthly 0.5 https://michellemccarthy.com.au/blog/tag/Expansion monthly 0.5 https://michellemccarthy.com.au/events daily 0.75 2025-06-21 https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/34a0c3d1-d690-4241-91fd-9438f26a4aa4/Studio_Danu_Oz-Review.jpg Events https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/2883acea-b479-4291-9465-028176d7572d/Studio_Danu_Darcie-Review.jpg Events https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/6060ed09-283e-48ae-98a7-84f197c6ef41/Studio_Danu_Hayley-Review.jpg Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/c84df1ff-081d-41cb-81b5-1739c3b42dab/Testimonial-Amber.png Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/39a6df11-1ff6-4abe-96fd-06ee04ac39dc/The-Growth-Pod-with_Angela-Frank-and_MichelleMcCarthy.png Events https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/fa41d15e-f5cd-4964-b887-4d19b87ba901/Digital-Journey-Podcast-MichelleMcCarthy.png Events https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/311361c8-2d7d-4924-be1e-79029310397c/Michelle+McCarthy+-+Speaker+graphic.png Events https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/b8f8ae2f-4e73-4149-bb7d-3c0a13ddfd48/Michelle-McCarthy-Speaker-OnStage.jpg Events https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/f97c224e-1001-4f8a-b62c-23d352c5ed9a/Remarkable-Marketing-Podcast-with-MichelleMcCarthy.png Events https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/c4200116-1e78-4520-b468-dfb63c2754da/MarketingMatchmaker-Podcast-MichelleMcCarthy.png Events https://michellemccarthy.com.au/events/powerhouse-collective monthly 0.5 2025-06-21 https://michellemccarthy.com.au/contact daily 0.75 2025-06-21 https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/39a6df11-1ff6-4abe-96fd-06ee04ac39dc/The-Growth-Pod-with_Angela-Frank-and_MichelleMcCarthy.png Contact https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/c4200116-1e78-4520-b468-dfb63c2754da/MarketingMatchmaker-Podcast-MichelleMcCarthy.png Contact https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1633499612793-W5ZJW29DYC4HVOK4L66L/MichelleMcCarthy_TheEmilyOsmondShow_Podcast_October2021.PNG Contact https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/f97c224e-1001-4f8a-b62c-23d352c5ed9a/Remarkable-Marketing-Podcast-with-MichelleMcCarthy.png Contact https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/fa41d15e-f5cd-4964-b887-4d19b87ba901/Digital-Journey-Podcast-MichelleMcCarthy.png Contact https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/311361c8-2d7d-4924-be1e-79029310397c/Michelle+McCarthy+-+Speaker+graphic.png Contact https://michellemccarthy.com.au/about daily 0.75 2024-10-17 https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1608010318958-STAMNZGH2THZ0AK2HWBQ/Studio%2BDanu%2B-%2Bpersonal%2Bbranding%2Bphotography%2BMelbourne%2Bby%2BKsenia%2BBelova-.jpg My Story - I help women bring their businesses to life through strategic design and bespoke branding. https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1613641616740-3EOEH4QN0AAQYNMIE02J/Studio+Danu+-+Michelle+McCarthy-+branding+and+graphic+design+Melbourne+.jpg My Story - ☕️ Grab yourself a cuppa and let’s get to know each other Saying that, I know you’re not really here to chat about me, so I’ll just give you the basics in a nutshell: I’m Michelle, the founder of Studio Danu, named after the Celtic goddess of creativity✨ I ditched my corporate career to do what I love and channel my creative energy into brands and women I believe in. Now it’s your turn. Let’s do a quick quiz: ❐ Is your brand lacking that creative spark? ❐ Do you dream of having brand visuals that you can really rave about? ❐ Are you a fan of throwing basic out the window and embracing your boldness within? If you answered yes to any of the above, and you’re serious about investing in your biz, then you’ve officially made it to the next level (a free strategy sesh with me, win-win). https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1613370406905-UP9XWCWJJ8Y8UQFJ68ME/image-asset.jpeg My Story https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1620803779499-ETPM8T9393AXRF1MO4ZP/ElevateRetreat2021_ChloeSmithPhotography_0508.jpg My Story https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1612744764305-MHC6J8YVNOZORAMQH2CJ/image-asset.jpeg My Story https://michellemccarthy.com.au/terms-and-conditions daily 0.75 2021-02-22 https://michellemccarthy.com.au/privacy-policy daily 0.75 2021-02-22 https://michellemccarthy.com.au/mates-rates daily 0.75 2021-10-14 https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1624525296380-CMV535A8MZU25MYVMF7D/Yellow-Door-Digital.jpg Mates Rates - Yellow Door Digital Yellow Door is a Geelong based, digital marketing agency offering non-corporate, straight-talking, digital marketing consulting and action. They’ve buckets of digital knowledge to share and assist all types of businesses to nut out brilliant digital marketing opportunities and execute a solid digital strategy that gives their customers all the happy vibes they get from having their digital marketing under control. Services include: Shopify website health check SEO Website Support Email Marketing Chat to Kerri here, tell her Michelle sent ya! https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1624524599366-I0Q92SNXARA92RYPAY3N/Community+Logo.JPG Mates Rates - The Social Club Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park. https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1624525834594-9P4XZ0HHZRXSEUACRO15/Studio-Danu_referral-discount-links.png Mates Rates - Studio Danu Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park. https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1624525437552-ML4KEJVAAMS6CLRYM806/1587952769_4091863_6475a1ec6de791978194e75021eb7dc2.jpg Mates Rates - Foundd Legal Easy to use, fill-in-the-blanks contract templates for creatives, entrepreneurs, and small businesses. Their contract templates are drafted by highly qualified lawyers who understand your business pain points because they’ve been there too! The templates (which includes website T&Cs, Privacy Policies and Services agreements) are fully customisable, instantly downloadable and even come with user guides. We've built their contract templates to be easily editable in word format so you can use these contract templates again and again. How awesome is that? So no more worrying about having a misunderstanding, when you might get paid, or whether your intellectual property is protected. With their custom templates, they’ve got you covered so you can stay legally legit. Browse their templates here and use the code STUDIODANU15 for a whopping 15% off! https://michellemccarthy.com.au/quiz daily 0.75 2021-03-15 https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1610696265910-O3E5O8W3WEUFVREAD848/Studio%2BDanu%2B-%2BMichelle%2B-%2Bbranding%2Bdesign%2Blogo%2Bmarketing%2BMelbourne%2B.jpg Quiz https://michellemccarthy.com.au/services daily 0.75 2021-08-06 https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1607670702841-Q4M8A9LSZRG58HQSL50N/Studio+Danu+-+personal+branding+photography+Melbourne+by+Ksenia+Belova-.jpg Branding & Audits https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1621825719488-O8PR48E0UPSP2XZAH6XB/unsplash-image-e2pVrE1PYzs.jpg Branding & Audits - “I literally have no words for how much I appreciate you! I am so grateful for all of your support and wisdom. I have so much admiration for you and your abilities to translate my incoherent rambles into something of substance and beauty!” - Steff Chalker, Owner of Confetti Curves https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1623153352598-KOFFPK38ZA6A1FB6ZB4Z/Brand_Audit_Studio_Danu_Branding_Agency_Melbourne.jpg Branding & Audits - Brand Audit In less than a week you could have a step-by-step guide on how to turn your business into an admired brand, start making more sales and connect with your audience on a deeper level. https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1621822910647-0TZ7ZOE4EZGW87EVC058/ReBrand_Brand_Refresh_Studio_Danu_Branding_Agency_Melbourne.jpg Branding & Audits - Rebranding Package It’s time to deeply connect with your tribe by building a brand that will not only speak to them but command their loyalty. https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1621823467848-4WKLZCXFBAVM6SRKU0RQ/Brand_Strategy_StudioDanu_graphic_designer_melbourne.jpg Branding & Audits https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1621823787676-3MYGVLFNXBW0BWKP0BXP/Rebrand_StudioDanu_graphic_designer_melbourne.jpg Branding & Audits https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1621823656069-NKK6J8NC6D9BG7PDFNFU/Brand_design_StudioDanu_graphic_designer_melbourne.jpg Branding & Audits https://michellemccarthy.com.au/brand-workshops daily 0.75 2021-10-06 https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1625905949703-YP9MZPEX72CL3J5ROM9D/Brand-Builder-workshop-Laptop-Mockups.png Brand Workshops https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/e0d9bf33-5a36-4ddc-9aba-bf1a382fff18/Michelle_McCarthy_Studio_Danu_door.jpg Brand Workshops https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/b202bb1f-7fff-4d80-b614-def26709d9b9/ElevateRetreat2021_ChloeSmithPhotography_0077.jpg Brand Workshops - Imagine… ✔ No longer feeling confused about what to do ✔ Building a tribe of devoted customers ✔ Carving out your own space in the market (regardless of how saturated it is) ✔ Having everything in your marketing, heck your business, working in unison ✔ Being able to easily make decisions on all aspects of your business, from social media content to pricing and everything in-between ✔ Freeing up mental space and actually having time to enjoy the process https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1625903864748-2SQFBJK0QTZQRFWYGTFZ/ElevateRetreat2021_ChloeSmithPhotography_0019.jpg Brand Workshops - The deets: 6 pm kick-off and opportunity to share your biz with the group Learn what all successful brands have in common Workbook prompts to build your brand (the 4-point system) How to stand out, even in a saturated market Finding your tribe Crafting your brand (& the supporting elements) Q&A Ready to go from overwhelmed to empowered? When: TBC Where: Online (via Zoom) Investment: - https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/2883acea-b479-4291-9465-028176d7572d/Studio_Danu_Darcie-Review.jpg Brand Workshops https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/34a0c3d1-d690-4241-91fd-9438f26a4aa4/Studio_Danu_Oz-Review.jpg Brand Workshops https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/a2287bac-85ee-45f2-ac38-d69075f7a035/Studio_Danu_Shannon-Review.jpg Brand Workshops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/6060ed09-283e-48ae-98a7-84f197c6ef41/Studio_Danu_Hayley-Review.jpg Brand Workshops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1625904040347-9YNW5D3P4XKURPXQM546/ElevateRetreat2021_ChloeSmithPhotography_0170.jpg Brand Workshops - Oh heyyy! ‍♀️ How you doin’? I know you’re here because you h̶a̶d̶ have some big dreams for your business and your life! I also know your confidence has taken a bit of a hit lately, even if no one else has noticed. But please know you are so close! How do I know!? Because I’ve been there. And all it takes is one small adjustment - some clarity - for you to get your biz-mojo back and start building a business and brand you’re proud of. Over the past 10 years, I have worked with businesses of all sizes from global tech companies to local mom & pop shops to help them create unique brand experiences and gain market share. Are you ready to do the same? Michelle x https://michellemccarthy.com.au/strategy-session daily 0.75 2024-07-22 https://michellemccarthy.com.au/freebie daily 0.75 2025-01-08 https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/2609a753-9792-4036-9d14-d6f6441b7c2d/BrandClarityBlueprint-MichelleMcCarthy.png https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/f8bbde6a-ef5f-40d0-9b0d-dd3e6d145202/BrandClarityBlueprint-MichelleMcCarthy-2.png https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/ce5a128b-2ade-488a-b531-9a678bfeefcd/BrandClarityBlueprint-MichelleMcCarthy-3.png https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/29f8145a-e922-49c2-8c80-f342a66332ed/MichelleMcCarthy_Personal-Brand-Brainstorming_0542.jpg https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/3de6243f-2a0f-431d-8985-a54145664195/MichelleMcCarthy-Relatable-Tshirt_0438.jpg 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Collective https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1621825719488-O8PR48E0UPSP2XZAH6XB/unsplash-image-e2pVrE1PYzs.jpg Powerhouse Collective - “I literally have no words for how much I appreciate you! I am so grateful for all of your support and wisdom. I have so much admiration for you and your abilities to translate my incoherent rambles into something of substance and beauty!” - Steff Chalker, Owner of Confetti Curves https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1623153352598-KOFFPK38ZA6A1FB6ZB4Z/Brand_Audit_Studio_Danu_Branding_Agency_Melbourne.jpg Powerhouse Collective - Brand Audit In less than a week you could have a step-by-step guide on how to turn your business into an admired brand, start making more sales and connect with your audience on a deeper level. https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1621822910647-0TZ7ZOE4EZGW87EVC058/ReBrand_Brand_Refresh_Studio_Danu_Branding_Agency_Melbourne.jpg Powerhouse Collective - Rebranding Package It’s time to deeply connect with your tribe by building a brand that will not only speak to them but command their loyalty. https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1621823467848-4WKLZCXFBAVM6SRKU0RQ/Brand_Strategy_StudioDanu_graphic_designer_melbourne.jpg Powerhouse Collective https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1621823787676-3MYGVLFNXBW0BWKP0BXP/Rebrand_StudioDanu_graphic_designer_melbourne.jpg Powerhouse Collective https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1621823656069-NKK6J8NC6D9BG7PDFNFU/Brand_design_StudioDanu_graphic_designer_melbourne.jpg Powerhouse Collective https://michellemccarthy.com.au/logo-wall daily 0.75 2025-09-01 https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/aed59fd1-d974-4bb1-ad34-73e53f2597dc/Katie-Laptop.png https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1636959100170-0PPUV0KH7IZ0M3UNIP2G/example-brand-guidlines-Studio-Danu.jpg https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/8f15866f-bf0e-411b-b27b-bd5573d32f84/Screen+Shot+2025-09-01+at+9.44.58+pm.png https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/4af5a21b-6efe-4447-b14c-ae0264a828e6/TSC2-Flatlay-Mockup.jpg https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/f22e39f0-0182-47bb-9ebe-6a4b9a3c7a1c/Screen+Shot+2025-08-29+at+12.45.42+pm.png https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/cc3230eb-2bf2-4fcd-8d4c-9b13753a7090/JOIN+THE+PACK.+FEEL+AT+HOME..png https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1634028608308-70EEUOQFCAGS1H3MA5Z1/Confetti-affirmation-cards--IG-flatlay.jpg https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/87d57305-7fd4-495c-ae6e-ab9142e74a7b/Panoramic-Gym-Logo.png https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/7285ec9e-79e4-4a60-8681-4e3a5d0171d9/Screen+Shot+2025-08-29+at+12.35.48+pm.png https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/2fcdbcf4-950d-480e-8f1b-c4d1e31f558c/BBL-Visor.png https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/06abf006-7964-450a-83cd-0159b77e38cb/JOIN+THE+PACK.+FEEL+AT+HOME.+%281%29.png https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1634024487732-KZL5BP4ANPG9Q072NIY4/Shannon_O_Sullivan_Perth_Personal_Trainer_Flexible_Dieting_Squat+copy.jpg https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1634028521047-AQKLDACXGLVDE8H8SE6N/AMberGeorgie-brand-development.jpg https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/a9f8a0be-d005-4d41-a097-dd4ccb6f9454/Asset+1.png https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/58f95d37-58b8-43b0-97d8-eb0f57f58458/BBL-Blue-Small.png https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/47d1dd0f-d8b4-4c3b-9279-f34e7ec3bb27/Katie-Secondary-Title-Pink.png https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/52ccaab9-1e49-46c4-abb3-311386cf7f5f/Screen+Shot+2025-09-01+at+9.37.49+pm.png https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/c06f419d-726e-4d0c-af17-c625d51e9c32/Asset+1%4072x.png https://michellemccarthy.com.au/shop daily 0.75 2020-10-26 https://michellemccarthy.com.au/shop/ebooks monthly 0.5 2021-04-27 https://michellemccarthy.com.au/shop/freebies monthly 0.5 2021-11-04 https://michellemccarthy.com.au/shop/services monthly 0.5 2021-07-06 https://michellemccarthy.com.au/shop/p/brand-heart-workbook monthly 0.5 2021-11-04 https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1636018417984-UN6RTJIKD8USUREC094F/BrandHeartWorkbook_StudioDanu_Brand_Designer.jpg Online Resources & Freebies - Brand Heart Workbook https://michellemccarthy.com.au/shop/p/jt94mmhr5gw67sig7gls0r5uotywee monthly 0.5 2021-07-10 https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1625906195017-EKM0NPMIYK202FM2KH91/Brand-Builder-workshop-Laptop-Mockups.png Online Resources & Freebies - The Brand Builder Workshop https://michellemccarthy.com.au/shop/p/brand-audit monthly 0.5 2021-06-23 https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1624248557365-YG95L93844F9SPLKX6L5/Brand_Audit_Studio_Danu_Branding_Agency_Melbourne.jpg Online Resources & Freebies - Brand Audit https://michellemccarthy.com.au/shop/p/34-content-ideas-for-the-gram monthly 0.5 2021-04-27 https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1619505323193-7WFSME19CB8SMU4TEL6Z/34_content-ideas-for-the-gram-studio-danu_Mockup.jpg Online Resources & Freebies - 34 Content Ideas for the 'gram https://michellemccarthy.com.au/portfolio daily 0.75 2021-11-04 https://michellemccarthy.com.au/portfolio/the-story-collection monthly 0.5 2020-12-15 https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1608029243602-02XH3649MUKA8DCPX9L9/TSC-Insta-highlights.png Portfolio - The Story Collection https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1608029298619-GTWQAF0O1UPVJWP9Z3I4/TSC-Instagram-layout.png Portfolio - The Story Collection https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1608029563575-LRHZE5FLJZQEMWPGWGK5/TSC-Logo-design.png Portfolio - The Story Collection https://michellemccarthy.com.au/portfolio/rms-cloud monthly 0.5 2021-10-12 https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1625469925388-DND12CU8VYPP27U6Q17F/email-icon.png Portfolio - RMS Cloud https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1625470042413-WA7U1UTAG6QVTUSLYU5P/Trade_show_design.png Portfolio - RMS Cloud - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1625470061696-PBY4U9WDO00EOUK80QVM/Social_media_marketing_design.png Portfolio - RMS Cloud - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1625470022957-J5EZTBSY8F06D1ZWUB66/Brand_Strategy_StudioDanu_graphic_designer_melbourne.jpg Portfolio - RMS Cloud - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1625469945513-U545G6YFPHI7H38TRK29/Print_advertising_design.png Portfolio - RMS Cloud https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1625469906248-XACZ6FYF4E3M450QBGHD/Web_design.png Portfolio - RMS Cloud https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/a17d7fe9-f3d4-4bae-9fbe-b3032ef52c54/RMS-TRENDS%26CHALLENGES-MOCKUP-1.jpg Portfolio - RMS Cloud https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1fd6968d-78ed-49a6-8f81-6706f00cb892/ModuleMarket-iPad-angle+%281%29.jpg Portfolio - RMS Cloud https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/22011e6b-5423-4a03-8883-702c9ce782ba/RMS-TRENDS%26CHALLENGES-MOCKUP-2.jpg Portfolio - RMS Cloud https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/b08a7deb-8c0b-4bf1-98e5-77da11981b69/ContactTracing-GuestPortal-Mobile+%281%29.png Portfolio - RMS Cloud https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/a25ef2f8-db11-4c80-8fa5-ad137174d73a/Dasboards-RMSCloud+%281%29.jpg Portfolio - RMS Cloud https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/cd6292fa-7045-4b80-afc4-be1f1553c82a/Tablet-mockup-15+%281%29+%281%29.jpg Portfolio - RMS Cloud https://michellemccarthy.com.au/portfolio/the-sunday-collectivist monthly 0.5 2021-11-04 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847346453-9Q5OWQYQKLUYSEI8HTQ9/20140301_Trade-151_0124-copy.jpg Portfolio - The Sunday Collectivist https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847347374-LRJZY9Z3THYAKKDMSW3J/20140301_Trade-151_0124-copy.jpg Portfolio - The Sunday Collectivist https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847345694-G1GWR6PECV9YV30U4V72/20140301_Trade-151_0124-copy.jpg Portfolio - The Sunday Collectivist https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847344987-MHQ4KNDFGIGPTF2COZ6C/20140301_Trade-151_0124-copy.jpg Portfolio - The Sunday Collectivist https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847343867-0L1OZAUWGMWQRU45XVH0/20140301_Trade-151_0124-copy.jpg Portfolio - The Sunday Collectivist https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847343275-2K532N6VSN9EQGN24WT6/20140301_Trade-151_0124-copy.jpg Portfolio - The Sunday Collectivist https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847342706-683IB8RMYZTUU4LFBADF/20140301_Trade-151_0124-copy.jpg Portfolio - The Sunday Collectivist https://michellemccarthy.com.au/portfolio/claire-mccarthy-coaching monthly 0.5 2021-02-03 https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1611649129133-284PVAGW09VXI031ALPC/Claire-McCarthy-Coaching-Merch-design-studio-danu.jpg Portfolio - Claire McCarthy Coaching https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1611636771074-WG5J8GPFREVSXLAQHV5W/ClaireMcCarthyCoaching_Business_Card_Mockup_1.jpg Portfolio - Claire McCarthy Coaching https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1611648893406-0A241S6QDPSTDUOXZYEG/ClaireMcCarthyCoaching-website-mockup-flatlay-Studio-danu-web-designer.jpg Portfolio - Claire McCarthy Coaching https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1611636772256-OB4IDX3ZQR864F3G43LZ/Claire-Illustration-noText.jpg Portfolio - Claire McCarthy Coaching https://images.squarespace-cdn.com/content/v1/5f4df1608fd9303dfd804928/1611645953502-OHP90U5DUGN0L2EUPNYL/ClaireMcCarthyCoaching_Business_Card_Mockup_3.jpg Portfolio - Claire McCarthy Coaching https://michellemccarthy.com.au/portfolio-2 daily 0.75 2021-10-12 https://michellemccarthy.com.au/portfolio-2/project-six-xx3p8 monthly 0.5 2020-05-20 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847421455-8JW2CPL3ZB56F2Z8ACLN/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Six https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847422112-G7ETRT5C07KF9PHFAV96/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Six https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847420762-AGPM8HHB51L8F01AAZN7/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Six https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847420322-U8QPDYBOD6HXYRSL8QW0/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Six https://michellemccarthy.com.au/portfolio-2/project-five-r7alk monthly 0.5 2020-08-27 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847419260-TLMPOGZEKRIR09EDXNAA/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847419968-YLRD4TYV9QU8K9LW04SP/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847418911-D6BSPWP8P3O9YAF5R3SO/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847418431-66X2HHF6ZNWKOC9VHLZI/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847417789-TGDSX064I3PZELTJI8Q1/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847417384-6R65UAAJW6EW4KUCUT6U/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847416982-R2067X6OPKY3MG304FSJ/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Five https://michellemccarthy.com.au/portfolio-2/project-four-cxbkc monthly 0.5 2020-08-27 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847905386-9EM9GLHE12726EXM68S4/image-asset.jpeg Portfolio 2 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847906050-Q37PFW075QZ6YU9179YP/image-asset.jpeg Portfolio 2 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847907929-YZFF0BD112Q9PF2G1BK6/image-asset.jpeg Portfolio 2 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://michellemccarthy.com.au/portfolio-2/project-three-ds49g monthly 0.5 2020-05-20 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411947-BSOTI2122B2HLPAP3XSL/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847412609-54WSVSAFRMKZEQTXDKB9/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411502-9D27YNIMALNIHZYQ1CMG/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410901-NW4BE1NIG86WQS26D48L/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410514-YTA75TP5M5NY1DD11BB2/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847409407-NH9B3VB0PQWBG5LZEU5P/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847408362-3VSTKTYIWN0INM638YVD/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Three https://michellemccarthy.com.au/portfolio-2/project-two-xfjfb monthly 0.5 2020-05-20 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407784-0ZWK2VWHWVEO87VQWTE3/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407287-985X24W2BPAEHHISD0C0/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406849-K0MEB56K6G4CEGRZ4D2J/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406249-J4HYEHES6F6UCY5TVM2A/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847405591-FZUNRUAT1SR1PVIL5TA8/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847404849-JBKU84SJXZL5LDL554SL/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Two https://michellemccarthy.com.au/portfolio-2/project-one-b6llw monthly 0.5 2020-05-20 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847404387-JU309UFEWQ1YR946FJVD/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847403763-CNHK66ERZAP3FARA51ND/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847403305-VJDKJA1VO786FIOO83WE/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402884-2RBITFZTNVLDS1AJEKXW/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402453-A0LKCHP0YA7NLI2E0WJA/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402040-WALQWA4IM1JBBHBJZ731/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project One